Your Web site is your online connection
to your prospects and customers. You can host your own
or work with an Internet service provider (ISP) or a commerce
service provider (CSP), such as EarthLink. Your Web site
design is essential to the success of your e-business.
It must look appealing, attractive and be very easy to
navigate. Most important, it must appear professional
to ensure that customers and prospects perceive you as
a legitimate, credible business. The appearance of your
Web site is crucial-it is the first experience that customers
and prospects have with your business. It forms a long-lasting
impression of the type of business you are.