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Merchant Accounts
   
The purpose of this guide is to educate you about the issues involved in accepting credit cards, debit cards, and other non-cash forms of payment for your business. A quick read of this guide could save you thousands of dollars - and even tens of thousands - over the life of your current business and any future businesses you are involved with.
 

About the Author
You most likely don't know me yet, but I am the President and CEO of World Payment Services, Inc., an Independent Sales Organization (ISO) doing business as World Payment Services™. World Payment Services™ is known as a credit card processing company among other things. My background includes owning an agency for Cardservice International (another ISO), at one time the largest privately owned "non-cash transaction processing company" in the US until bought out by First Data Corporation in 2002. ISOs, Independent Agencies, and as they are sometimes even called Merchant Service Providers (MSPs), are the selling arms for processors like First Data Corporation. I bought and opened an Agency for Cardservice International in 1998. Since then, through a lot of hard work and help from excellent employees that I was lucky enough to find, the agency at that time grew to being one of the largest Cardservice International agencies in the US. Since then I formed our own brand and ISO, World Payment Services™.

I knew very little about the Merchant Account world when I started back in 1998. I did have a business at that time with a Merchant Account that accepted credit cards. Believe me when I say that I wish I could have read a guide like this back then. I would have saved time, money, and considerable headaches.

I hope you will consider using World Payment Services™ for your non-cash and credit card processing needs but the purpose of this Merchant Account Buyer's Guide is to educate you to the advantages and pitfalls of accepting credit and debit cards properly - whether you use World Payment Services™ or not.

You see, when I was an agency owner, I would get a call from a competing credit card processing company (ISO) trying to convince me to jump ship and come with them almost weekly. The Merchant Account business is very competitive and people flip around with signing bonuses, offers of better buy rates, and claims of better service all the time. Anyway, they would all tell me that I would make more money and they had better service. I still chose to stay the course. I'm glad I did because World Payment Services™ is as good as any competitor - and better than most - balancing price with service.

Sincerely,



Jack Kimball

PS The advice, concepts, and ideas contained within this guide are represented by myself, as President of World Payment Services, Inc., and not by any affiliations, past or present, with Cardservice International, Inc, First Data Independent Sales, or First Data Corporation

ABOUT THIS GUIDE
About the Author
A Word About Our Membership Community
Frank Merchant knows how to get the best price
The Internet Marketplace
   
UNDERSTANDING IT ALL
What are the advantages (and disadvantages) of accepting credit cards for your business?
6 Benefits of Accepting Credit Cards
Disadvantages of Accepting Credit and Debit Cards
Who are the players? How does the money get in your bank account?
Credit Card Transactions Step By Step
Should I go visit my banker for my merchant account?
How can I tell if I will get good customer service?
Be on the Lookout for Deceptive Sales Practices
How to Avoid Your Money Being Held By Your Non-Cash Transaction Processing Company
Banking Terms You Need To Know
Benefits of Debit as a Payment Option
What You Need To Know About Leasing a Credit Card Terminal
Fraud Protection 101
Cardholder Security: Avoid Monthly Fees, Fines, and Penalties What Is PCI Compliance (PCI DSS)?
   
THE PROCESSES
Four Key Components to Conduct eCommerce Successfully: What They Are, and How They Work
Web Site
Your Merchant Account
Secure Payment Gateway / Payment Transaction Software
Shopping Cart and Catalog
Should I use a third party processor like PayPal?
   
ANALYZING IT ALL
Quick Summary of Costs
Detailed Summary of Setup Fees, Recurring Fees, and Risk Estimate
Total Risk Estimate (TRE)
Total Risk Estimate Worksheet (Low-Medium-High)
   
THE DETAILS
Are you being stung with "Non-Qual" fees for keyed orders?
Have You Ever Felt Betrayed By Your Credit Card Processing Company?
Your Customers' Credit Card Numbers at Risk
Visa: Heartland, RBS WorldPay no longer PCI compliant
PayPal
Marketing 101: Gift and Loyalty Smart Card Technology Ensures Customer Loyalty
Check Warranty and Check Acceptance Policies
How Can I Prevent Credit Card Fraud?
Identity Theft
Merchant Account Comparison Worksheet
Glossary
 
Credit Card Terminal
Find out about the World Payment Services™ difference.
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Copyright ®2017 World Payment Services™. All rights reserved. World Payment Services™ is a registered
ISO for Wells Fargo Bank, N.A., Walnut Creek, CA
American Express® requires separate approval.

*Promotional offers and the agent, partner, and affiliate business opportunity is brought to you exclusively by World Payment Services, Inc.

First Data Merchant Account